The keyword that embroidered the K-League edition in early April was famous singer Lim Young-woong. With the presence of Lim Young-woong, who took part as the 6th round of ‘Hana One Q K League 1 2023’ between FC Seoul and Daegu FC held at the Seoul World Cup Stadium on the 8th, 45,007 spectators, the highest number of paid spectators, entered and created an A-match atmosphere. There were countless jokes such as ‘reverse proposition of the city axis, soccer shoe performance, fan club heroic age cleaning’, and so on. K-League football fans have come to the point where requests for “Lim Young-woong, please come to the team I support” are flooded. It was a week in which I realized the good influence a star had on the K-League.메이저놀이터
Although it did not become a big topic because it was covered by the ‘Lim Young-woong Sichuan’, three days before Lim Young-woong visited Sangam, issues related to the K-League made a lot of noise online. ‘Calm Man’, who boasts 2.12 million subscribers, was captured by soccer fans wearing the orange home uniform of K-League 1 club Jeju United. On the back of the uniform, the name “Peace Man” and number 7 were also engraved. Webtoon writer Lee Mal-nyeon, nicknamed Calm Man, calmly read the story of a viewer in a personal broadcast on the 5th. The subscriber, who introduced himself as an employee at K-League Jeju, wrote in the letter, “I almost canceled my subscription to your channel a few years ago. I almost became your anti. It was because of your words denying my existence. Do you remember?” he wrote.
Here’s the story. The calm man appeared on a radio hosted by Bae Seong-jae in the past and talked about K-League-related topics and said, “There is no K-League team in Jeju.” Following the mistakes of ‘Jeonbuk Steelers’ and ‘There is a team in Suwon’, he denied the very existence of the Jeju club. Pro Jihyeon Hong of the Jeju club and Pro Ilkwon Won in charge of press and public relations, who are ‘big fans’ of the calm man, did not miss this opportunity. A PR letter pretending to be a protest was sent to the calm man. He said, “Now that I’ve reached a certain age, I can send a uniform as a gift. If you happen to come to Jeju Island, please come and watch our game. I am confident that I will truly fall in love with the K-League with a fun game.” Upon hearing this story, the calm man put on the uniform himself. He grumbled, “I don’t get tangerine from old men (like me),” but said, “I’ll wear it when I play soccer. Thank you.” Non-soccer fans who watched the video naturally encountered the existence of a club based in Jeju and the color of Jeju’s uniform. Furthermore, the K-League was promoted on a content channel with 2.12 million subscribers.
Jeju Front’s hidden efforts do not end here. On the 2nd, short-form influencer Ben Black, who has a global follower pool of more than 7 million, visited Jeju World Cup Stadium, where Ulsan and K-League 1 round 5 home matches were held. Collaboration with Jeju came about while Black was promoting the charms of Korea, including K-Sports, in collaboration with the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization in celebration of the ‘2023-2024 Visit Korea Year’. Accompanied by football creators ‘The Two Top’ and ‘Thiago Kim’, Black goes beyond simple intuition under the full support and consideration of the Jeju club, and provides short-form and video content (‘I am an island’) to enjoy the experience of being in harmony with K-Sports as a tourist visiting Jeju Island. watched a soccer game on ‘). It also killed two birds with one stone by dissolving publicity for the 2030 Busan Expo, which is being actively pursued by SK, the parent company of Jeju. An official from Jeju said, “Content has no borders. I am looking forward to being able to promote the various charms of the K-League and Jeju Island to the world through collaboration with global soccer influencers. I will think about good ideas and try to find a way to diversify publicity.”
This season, the K-League is enjoying a boom in spectators. The average spectator for K-League 1 is 11,473. It was possible because of the exciting soccer and star players, along with the hidden efforts of the K-League front desk.